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> (eng)Forums > Diversity in websites : accessibility, personification and gender

.: Diversity in websites : accessibility, personification and gender :.

4.12 >> 9:00 - 1 x 90' -
The nature of the internet as information provider creates the opportunity to take the diversity of their public or users into account. The variety can be implemented in the technology as well as in the content. Starting from the concept 'script' used by Akrich and Latour and refined by Brouns in 'genderscript' we analyzed the user (and more detailed the gender) representation- and materialization in texts and internettools. The central questions in these paper are: do web developers catch the opportunities to diverse the internet and hypertext? Have their view on the audience(s) changed? Not only from 'passive public' to 'active provider/user', but also from 'single user' to 'diversity of users'? How is the reader 'hailed' by the text? The possibility to distinguish web content and usage was examined in view of a research on Flemish portal sites and Flemish women e-zines. The main sensitizing concepts were accessibility, personification and genderrepresentations.
Laurence Claeys, The Policy Research Centre on Equal Opportunities (University of Antwerp)

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